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Web site Design

Our sole purpose is to build a site that motivates every visitor to say, "What a great brand."

Falco Design believes that the best way to have an exceptional web site is to start with a great design. We design web sites that ensure you always make a great first impression, and accurately reflect the strengths and attributes of your brand.

The first impression is made by the quality, tone and layout of the site's design. In those first seconds, the visitor makes assumptions about the brand behind the site. That impression (before any copy is read) quickly leads to a decision to stay or click away. Great brands understand the power of that first impression. Falco Design builds web sites that use visual communication to say "stay." Our sole purpose is to build you a site so that every visitor will say, "What a great brand. I'm going to stay."

Good web design is not limited to visual appeal. Falco Design's school of thought is that high quality web design is also a function of user-friendliness. After the first impression, the next major impact to be made is the result of how the site works — the user experience (UX). Our web team utilizes their expertise to minimize user interface (UI) stumbling blocks and bottlenecks that might frustrate visitors. We pride ourselves on design with interaction that keeps your site's visitors engaged while furthering the message of your brand.

Once the site is live, we can continue to evaluate the UI / UX using the free traffic tracking tool Google Analytics. GA allows us to help you analyze your web site's traffic: where the visitors are coming from, how the site is being used, as well as identify opportunities where the UI / UX can be further refined. Rest assured, once your new site is live, Falco Design will continue to be available to work with you. This is important because as your Internet needs evolve, our relationship will be a distinct advantage in maintaining your site's reputation as one of the best in your industry.

But we don't stop there! In order to maximize the impact of the design and the UX, we build our sites using a full-featured content management system (CMS). Returning visitors expect current content and a CMS is the best way to make this happen. As a matter of fact, this Falco Design site is backed by the power of a content management system. Still not convinced? Well, the quantity of content and frequency of updates also has an impact on SEO (search engine optimization). Now you're interested in a CMS, right?

Have us quote your Web Site project!