• Print Advertising
• Newsletters
• Brochures
• Direct Mail
• Catalogs
• Banner Ads
• Web sites
• Email Blasts & eNewsletters
• Logo Design
• Variable Data
• Retainer/Out-sourcing
• Pay Per Click
• Photography

Variable Data

Response rates for marketing campaigns using variable data printing range from 2x-15x the response rates of standard printing.

Falco design can help you talk with recipients personally, using text, imagery and offers customized to their unique needs and desires. It is true, people love to see their name in print. When creatively integrated into the design variable data can go way beyond the "name game" to include dynamic content personalized to your recipients’ preferences, behavior and demographics, such as:

• Past purchase behavior
• Survey responses
• Annual income or revenue
• Geographic location
• Customer lifetime value
• And thousands of other variables
• Individualized offers and discounts

When variable data becomes an integral part of you overall design strategy and not just an add-on a few good things happen:

• Average order sizes improves
• Cost per response decreases
• And repeat business increase

Variable data is not just for direct mail! Our experience using variable data includes:

• Direct Mail Campaigns
• Lead Generation Campaigns
• Open enrollment materials
• Employee Benefit communications
• Sales Promotion Campaigns

Contact Us or Request a Quote to try our variable data printing services on your next Direct Mail, Newsletter or Catalog project.