Response rates for marketing campaigns using variable data printing range from 2x-15x the response rates of standard printing.
Falco design can help you talk with recipients personally, using text, imagery and offers customized to their unique needs and desires. It is true, people love to see their name in print. When creatively integrated into the design variable data can go way beyond the "name game" to include dynamic content personalized to your recipients’ preferences, behavior and demographics, such as:
When variable data becomes an integral part of you overall design strategy and not just an add-on a few good things happen:
working with you
Working with an outside graphic designer should make your job easier, not more complicated. This whitepaper will help you simplify and demystify the process for a successful partnership.
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