ALL-STATE LEGAL Golden Ticket Mailer
One of our more delicious projects, ASL turned to Falco Design to produce a mailer that involved a custom chocolate bar sent to prospective clients. After vigorous quality checks on the chocolate, we created something very fun and eye-catching, yet professional.
Star Student Reactivation
After successfully redesigning some of Star Career Academy's marketing materials, Star chose Falco Design for their Student Reactivation Postcard. This postcard was mailed to former students, encouraging them to continue their education with Star.
ALL-STATE LEGAL Loyalty
All-State Legal asked Falco Design to produce a direct mailer that would thank all their loyal customers. We answered with a creative fun postcard that uses variable data targeted to each customer.
ALL-STATE LEGAL Undertouched
By focusing on a specific benefit, saving more time and money, Falco Design was able to create a seasonal, eye-catching mailer that would entice and remind ASL customers to purchase products.
ALL-STATE LEGAL Olympic Mailer
This Olympic-themed promotion is part of a quarterly acquisition effort to help ASL get their "foot in the door" of large possible accounts. Falco Design conceptualized and designed the piece, produced the pins and sourced the clear-top tin container. Each card contained a Team USA pin, a personalized letter from one of 14 sales representatives with a QR Code to download their contact information, and two "team" pins for the customer to share with their team members.
Inovia Poster Mailer
Inovia wanted to announce an enhanced version of their website – offering users instant and accurate quotes worldwide! Falco designed an invitation that utilized each panel of the folding piece to highlight one section of the website. As users unfolded the mailer, they were essentially following the steps to get their "1-click quote" on the inovia website. Ultimately, the invitation unfolded to reveal a stunning poster, thereby keeping inovia visible and accessible to their current and prospective clients.
ALL-STATE LEGAL Loyalty Mailer
This ASL mailer goes out to their loyal customers, showing them how much they have saved year-to-date and giving them a special offer to use that month as a thank you for being so loyal!
ALL-STATE LEGAL Reactivation Mailer
This comical mailer shows customers who haven't ordered recently that ASL can help them in any situation and presents a special discount for them if they place an order.
ALL-STATE LEGAL Customer Reactivation Mailer
Because of their well-managed and extensive customer database, Falco Design is able to utilize variable data printing techniques to create a personalized mail piece targeted at inactive customers.
Picatinny Federal Credit Union
Picatinny wanted to spread the word about their services, so Falco Design developed these 3-color self mailers.
ALL-STATE LEGAL Field Sales Prospect Mailer
ASL wanted to get their Field Sales Reps' "foot in the door" of some very large prospective clients whom they were unable to reach using traditional business and/or marketing communications. Chocolate flip flops with a variable data personalized note card were sent from each Sales Rep. Response rates have been through the roof, averaging around 22%!
ALL-STATE LEGAL Product Mailer
ASL wanted to show off one of their best products, exhibit dividers. What better way to do that then print on the dividers themselves? ASL loved this idea and it definitely caught the recipient's attention.
New York University (NYU)
When it was time for NYU to go green, they needed to notify all their traditional mail recipients of the impending change in communications. This simple postcard was printed on recycled paper, allowing this project to meet their new environment-friendly standards.
ALL-STATE LEGAL Growth Mailer
This direct mail piece utilizes Post-it® notes as an interactive device to encourage ALL-STATE LEGAL's customers to save and use the coupon. We developed this piece with ASL as a way to remind their customers that buying from them will save them the most money, building on the theme that people stick Post-it notes around their office to remind them of important events.
ALL-STATE LEGAL Baseball Mailer
For Opening Day of Major League Baseball season, Falco Design developed this promotional piece for All-State Legal as part of a quarterly acquisition campaign. Falco designed a custom printed shipping box with a custom foam insert to hold the ball and mini wood bats. Each box contained a personalized note card from each sales rep, including a QR Code to download their contact info to your smartphone. A shipping label was adhered directly to the top of the full-color box.
ALL-STATE LEGAL Green Greetings
A mailer that has it all! This unique holiday greeting/discount offer/informative mailer contains a die-cut pop out ornament which is personalized for each individual firm. It's a mail piece the recipient is sure to remember!
Tech Services
Tech Services is another client who needed to get the word out on the vast array of services they offer. Falco designed a flyer and matching envelope as part of a direct mail campaign targeted at prospective customers. This particular mailer was tested with and without the Free iPad 2 teaser on the envelope to acquire analytics on open rates. And the winner was...?
ALL-STATE LEGAL
Combining the discount offer with the headline creates an eye-catching seasonal direct mail piece.
Gone Green Technologies
As a small business, connecting with their community is critical to business growth and success. This postcard was mailed to residents within their area and helped to not only inform prospective customers that green energy was now available in their area, but they had a reliable partner to call on.
ALL-STATE LEGAL Customer Incentive Mailer
A customer is a customer, no matter how small, but wouldn't it be great if they purchased it all? ASL's quarterly customer incentive mailer is targeted at current customers who only buy select items. With featured products, customer testimonials, and a discount offer, this direct mail piece delivers everything a customer needs to be convinced to up their spending with ASL.
Falco Design
From time to time, even we need to do a little prospecting! This eye-catching postcard was sent to prospective Falco Design clients and we are happy to say we got some really great response!
ALL-STATE LEGAL Product Mailer
An important part of marketing is continuous promotion of your best products and that is exactly what ASL did with their Expandable Files self-mailer. Like its namesake, this mailer unfolded and expanded, creating enough room to display products, pricing, information and a discount offer.
Falco Design Mailer
Here is one of many self promotions that we've developed for ourselves at Falco Design. We sourced the food-safe paint cans, purchased DELICIOUS fine coffee, and included the paint can opener all in one great package for those who needed a "Jolt of Creativity" for their marketing communications.
ALL-STATE LEGAL
A quarterly mailer targeted at current customers with the most potential for growth. This mailer highlights the benefits of ASL that are best suited for the customer and their firm.
inovia
inovia came to Falco Design wanting a mail piece for prospective foreign patent filers that pointed out their low fees. What works better than an arrow? Or how about lots of arrows! inovia loved the direction the design of this postcard took.
ALL-STATE LEGAL Graphics Capabilities Mailer
This campaign is targeted at prospective customers who currently don't use ASL. It consists of a brochure, case study, and personalized variable data notecard that are sent out in a custom envelope. It's made to look like each piece was hand selected to send by the Field Sales Reps themselves.
ALL-STATE LEGAL Customer Reactivation Mailer
This direct mail campaign is targeted at customers who have ordered from ASL in the past, but not recently. The humor in this piece is meant to catch the eye of the recipient and make them realize that ASL is missing from their company's vendor list. It also offers a discount to give them an incentive to place an order.
ALL-STATE LEGAL Mailer
This direct mail campaign discusses the benefit of ASL as a single source resource for all legal products.
ALL-STATE LEGAL Mailer
This trifold mailer compares ASL to a paper clip which is the tool to help keep things together in any law office.
ALL-STATE LEGAL Mailer
The front of this mailer displays the recipient's personalized ASL products utilizing variable data. The inside shows year-to-date savings this client has received and a pocket holds a coupon for 15% Off.
ALL-STATE LEGAL Mailer
This piece features client testimonials to show how the many benefits of ASL have helped their firm.
ALL-STATE LEGAL Mailer
This piece continues with the client testimonials and has a gossip theme.
ALL-STATE LEGAL Mailer
This four panel mailer shows ASL's clients that their service is a step above the rest.
Tech Services
This mailer tells Tech Service's clients that they are the perfect fit to all their needs.
ALL-STATE LEGAL Mailer
This mailer focuses on one of ASL's popular products and puts a "smile" on the customer's face with a 10% discount.
Hess Global Service Desk
This mouse pad, sticker and business card helped Hess inform their employees that they were there around the clock for support.
ALL-STATE LEGAL Product Mailer
This mailer focuses on ASL's stationery products including letterhead, business cards and envelopes.
ALL-STATE LEGAL Mailer
This mailer focuses on ASL being a single source advantage that will save their customers time and money.
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