Exactly Jobs

Exactly Jobs

Web design and development

NYC based start-up, ExactlyJobs.com, engaged Falco to evaluate and make recommendations on off-the-shelf job board applications. We then installed, configured, re-themed and enhanced the selected application to meet Exactly Job's specific needs. This site also uses Google Ad Manager to sell and serve the ads displayed. Finally, we'd like to mention that we designed the Exactly Jobs' logo.

View our portfolio for: Statistics & Analytics Monitoring.

View our Most Recent portfolio work.

View this specific project.

DRS Consultants

DRS Consultants

Web design, web development and CMS (content management system)

DRS Consultants requested a web site that was clean, easy to view and simple to navigate. Built with our CMS the site's content is easily maintained by the DRS staff.

View our portfolio for: Statistics & Analytics Monitoring.

View our Most Recent portfolio work.

View this specific project.

Statistics & Analytics Monitoring

As they say, “Change is a constant.”

As visitors use your website, very few will stop and take the time to give you feedback. This is especially true if someone leaves your site because of an unanticipated flaw in the user experience (UX). Falco Design relies on Google Analytics (GA), a free tool that helps you see what your site's visitors are unwilling to tell you.

By inserting a small snippet of programming code in each page of a website, GA is able to log numerous statistics about users' interaction with your site. Some statistics GA provides are: site and page a visitor came from to get to your site; the phrases they used to find you via organic search; how long the average visit to the site lasts; which pages are visited the most; and how many visits didn't go past the first page (also known as a bounce). This is just the tip of the iceberg. As a bonus, the statistics collected by GA will also provide your marketing department with a bounty of knowledge. Although it is free, GA is very thorough.

As standard procedure, Falco Design installs GA on all new websites we design and develop. And if you're not quite ready for a new site, we can add the GA programming code to your current site. Even if your next website is a few months away, we recommend installing GA on your current site as a way to develop a deeper level of understanding how your site is being used. With its data-driven approach, GA helps eliminate the need for guessing when you're designing your new site, or as part of your new site's ongoing fine-tuning and tweaking.

As your web design and development partner, Falco Design is best positioned to help you analyze and act on the details collected by GA. We'll help you interpret that information with respect to current web design, development and UX standards. With our expertise supplemented by Google Analytics, we make recommendations on adjustments to your website that lower bounce rates, increase conversions and further the message of your brand.