Search Engine Optimization (SEO)

Relax! Falco Design can help your web site benefit from SEO.

Exactly how search engines work is somewhat of a mystery. In fact, there is a whole subculture dedicated to reverse engineering search engine algorithms. As a result, there are hundreds of theories about how search engines evaluate sites and what web design and web development parameters have the greatest effect on organic search results. Expertise is difficult to define because search engines are a black box and their algorithms a moving target.

The knowledge and experience deck is constantly being reshuffled for everyone. That said, there is an extensive list of search engine optimization (SEO) best practices and common sense guidelines Falco Design utilizes that strive to increase the placement of your site in organic search results. If your web site doesn't appear as high as you expect, it could be because your site was not designed to be search engine friendly. Relax! Falco Design can help your web site benefit from SEO.

The industry standard belief is that incoming links are the greatest factor affecting the value Google, Yahoo!, Bing and the other search engines place on your site. The three main factors that affect incoming links are:

1) Quality and relevance of content that others want to link to,

2) Frequency with which such content is added to a site,

3) Quality of the overall web site design.

Other sites are more likely to link to your site if the design is pleasing, the content is relevant, and both enforce a sense of professionalism, confidence and trust. Very few sites will refer others to your site if they think your design and/or content convey a sense of inferiority.

Falco Design believes that SEO ultimately starts with great design. And great design — that is search engine friendly — backed with a content management system (CMS) is a highly effective way to provide content that other sites want to link into. SEO helps to bring in the traffic and great design makes a site “sticky.” Falco Design understands you need both to succeed.

Falco Design is prepared to support your SEO efforts. Please reach out to us and let's get the conversation started.