Mosco Construction • Company Logo
Mosco Construction

Mosco Construction
Company Logo
Mosco needed a straightforward approach in order to convey their services to customers. Falco started by gathering some basic background information on Mosco and the services they offer. This helped us visualize and design a logo that is consistent with Mosco's core business practices.

Mosco is an established construction firm that has been servicing New Jersey for over 18 years. They specialize in snow removal, asphalt paving, seal coating, line striping, crack repair, and concrete services. They handle renovations, new construction, customizing and repairing driveways and commercial parking lots. No job is too big or small; Mosco can handle it all! Feel free to check out their website http://www.moscoconstruction.com

Cancer Vaccine Collaborative • Logo Design
Cancer Research Institute (CRI)

Cancer Vaccine Collaborative
Logo Design
The Cancer Research Institute came to Falco for a fresh, new logo design for the Cancer Vaccine Collaborative (CVC). The Cancer Vaccine Collaborative is a GLobal Partnership for Clinical Development of Therapeutic Cancer Vaccines.

RiteChoice Mortgage  • Company logo and identity package
RiteChoice Mortgage

RiteChoice Mortgage
Company logo and identity package
RiteChoice Mortgage in Milltown, NJ offers consumers a low cost source for refinancing and property purchase.

Exactly Jobs • Company logo
Exactly Jobs

Exactly Jobs
Company logo
Exactly Jobs is a new job board company that engaged Falco Design to create a logo as well as design and develop their web site.


Logo Design

Your logo is like a machete relentlessly striving to cut through the clutter of today's marketing message jungle.

Whether by evolution, design or blessing, humans do make judgments &mdash like it or not &mdash in the blink of an eye. Often unconscious and sometimes microscopic in detail, we constantly process the visual queues and idiosyncrasies of the world around us. Sound bites and the super saturation of advertising messages might be relatively new phenomena, but instantly processing such information and making a yay or nay decision is a basic human instinct.

For your brand to succeed and rise to the top of the food chain of modern society's visual ecosystem, you must repeatedly be the survivor of that split decision. Team Falco understands that a properly designed logo has the power to sway initial split-second decisions in your favor. A Falco-created logo will be the visual distillation of the essential traits, which make up your company, organization or event. Like the spots of a zebra, your logo epitomizes your brand. In a glance it says, "This is who and what we are!"

We also believe that a logo should reinforce and deepen your brand's relationship with the engaged client/customer with each successive impression. Your logo is like a machete relentlessly striving to cut through the clutter of today's marketing message jungle. We work closely with you to develop a logo that will become synonymous with your brand, magnify its strength, engage your target market and leave your competition on the losing side of that Darwinian blink of an eye. Given this significance, your logo design should only be trusted to an authentic creative professional, preferably Falco Design.