“I really like what you do and how you do it.”
Katie D. Graham
Communications Associate
Office of University Development & Alumni Relations
New York University (NYU)
National Kitchen & Bath Association (NKBA)
Evident Software
National Kitchen & Bath Association (NKBA)
Branding & Graphic Standards
Remain true to your brand and graphic standards.
Remaining true to your brand and graphic standards should be your first priority when developing any kind of communication materials. For large companies, the challenge is how to keep your department's collateral fresh and unique while not looking like every other piece of communication coming out of your company — while remaining brand-compliant. For small companies, the challenge is how to keep your materials innovative and interesting while maintaining a consistent "look and feel."
Our team is expert in interpreting and applying corporate branding standards to all types of communication, both print and web. Whether utilizing branding standards we develop for you or using your existing standards, we select the specific elements, style and tone described in your graphic standards manual that speak to your audience while keeping your materials fresh, informative, engaging and, of course, brand-compliant.
If you are a small company with no branding standards, Falco Design can help you establish and maintain a “look and feel” for all of your communication materials through the consistent use of color, type, style and imagery to serve the same purpose as a graphic standards system. Through the careful use of your “look and feel,” your materials will engage your audience and instantly connect them with your brand.