ALL-STATE LEGAL

ALL-STATE LEGAL (ASL)

Self-mailer

This highly successful direct mail campaign owes its effectiveness to the use of images of products that are immediately recognizable to the target audience. Falco Design creatives selected this unique stock envelope specifically for its ability to trigger a favorable reaction with the recipient.

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Just Terraces

Just Terraces

Brochure, mailer, leave behind

This four color brochure was originally designed as a trade show handout. It is also used as a mailer and a leave behind.

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The Corcoran Group

The Corcoran Group

Sophisticated brochure / mailer

Color, type, photography and stock (Cougar Opaque) were combined in this brochure to communicate the upscale nature and rich history of the prestigious Beekman section of Manhattan.

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ALL-STATE LEGAL

ALL-STATE LEGAL (ASL)

Variable data self-mailer

The first in a series of a season-themed customer loyalty program. This piece utilized variable data to offer customers discounted products and services based on their individual purchase history. Printed on a Xerox Igen, variable data included spend-level requirement and discount offered. Variable data technology was also used to reinforce the customer's relationship with ASL by printing the direct contact details and photos (represented in pink here) of the customer service rep assigned to that account.

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Direct Mail & Direct Response

Our goal is to make direct mail and direct response as effortless as possible for you.

According to a recent USPS publication, almost 65% of “marketers believe direct mail is extremely useful in customer acquisition.” The same publication also noted, “In 2007, every dollar spent on direct mail earned almost $12 in sales.”

Falco Design has a history rich in direct mail strategy, design and fulfillment. We have designed and executed hundreds of DM projects. We are intimately familiar with the five key attributes that continue to make direct mail the choice of so many marketing professionals: targeting, capability, measurement, flexibility, and personalization. When you choose to partner with us, you benefit from our proven track record.

We work closely with you to define and understand your objectives. With those parameters established, we then use our mastery of design to bring your project to life. If necessary, we can coordinate your fulfillment with one of the many vendors with whom we have relationships. Our goal is to make direct mail and direct response as effortless as possible for you. From concepts to final design, from fulfillment to measurement, Falco Design delivers superior direct mail and direct response results.

Falco Design: The last direct mail and direct response design partner you will ever need.